Terry Caughron helps homeowners and businesses navigate deregulated energy markets, finding the best electricity rates without the confusion. Local expertise, unbiased guidance, and ongoing support.
Whether you're a homeowner looking for predictable bills or a business managing energy costs across multiple locations, we provide clear comparisons and expert guidance tailored to your needs.
Compare fixed and variable rate plans to find the best fit for your household. We review your usage patterns and help you understand what you're actually paying for.
Manage energy costs as a controllable expense. Custom quotes for high-usage operations, multi-location coordination, and proactive contract renewal management.
Explore renewable energy plans where available. We help you understand the real costs and benefits of green energy options in your area.
"I'd been on the same variable rate for two years and just assumed that's what electricity cost.
Terry pulled up my last twelve bills, showed me exactly where the summer spikes were coming from,
and had me on a fixed plan in about twenty minutes. First July bill was the lowest I've had since we moved in."
"We run three locations and every renewal used to be a fire drill.
Terry tracks all three contract dates and calls me before they're up, with the numbers already run.
It went from something I dreaded to a ten-minute phone call."
"What sold me was that he told me not to switch.
Looked at what I had, said it was already competitive, and to call him back in eighteen months.
Not many people in this business will leave money on the table to give you a straight answer."
"My husband handled the utilities and after he passed I had no idea what any of it meant.
Terry sat down and went through the bill line by line, no rush, no sales pitch.
He still checks in when my contract's coming due."
"I got rolled into an auto-renewal a few years back and it cost me.
Terry caught mine six weeks out this time, compared what was available, and handled the paperwork.
Having someone actually watching the calendar is worth more than the rate itself."
We're not a call center or a sales team pushing one product. We're your local advocate in a confusing market, here to translate the jargon and find the plan that actually works for you.
Terry Caughron is an independent energy consultant based in Lubbock, Texas, helping both homeowners and businesses navigate their electricity options in deregulated energy markets. While Lubbock is his home base, Terry isn't limited to one city — he's able to assist customers in any market where energy choice is available.
At its core, Terry's work is about translation and advocacy. Energy plans and utility bills are often confusing, filled with jargon, fine print, and shifting rate structures. Terry steps in as a knowledgeable, unbiased guide — reviewing a customer's current bill and usage patterns, then comparing available plans to find one that actually fits their situation.
Terry positions himself as working for the customer, not for a single call center or provider. He's the ongoing point of contact — available for questions, rate reviews, and renewals long after the initial enrollment, rather than disappearing once a contract is signed.
Based in Lubbock with deep knowledge of Texas deregulated markets and real customer needs.
We compare all available options and tell you when your current plan is already competitive.
We're here for questions, rate reviews, and renewals — not just the initial sale.
"I'd been on the same variable rate for two years and just assumed that's what electricity cost.
Terry pulled up my last twelve bills, showed me exactly where the summer spikes were coming from,
and had me on a fixed plan in about twenty minutes. First July bill was the lowest I've had since we moved in."
"We run three locations and every renewal used to be a fire drill.
Terry tracks all three contract dates and calls me before they're up, with the numbers already run.
It went from something I dreaded to a ten-minute phone call."
"What sold me was that he told me not to switch.
Looked at what I had, said it was already competitive, and to call him back in eighteen months.
Not many people in this business will leave money on the table to give you a straight answer."
"My husband handled the utilities and after he passed I had no idea what any of it meant.
Terry sat down and went through the bill line by line, no rush, no sales pitch.
He still checks in when my contract's coming due."
"I got rolled into an auto-renewal a few years back and it cost me.
Terry caught mine six weeks out this time, compared what was available, and handled the paperwork.
Having someone actually watching the calendar is worth more than the rate itself."
From residential rate comparisons to multi-location commercial coordination, we handle the complexity so you don't have to.
We help homeowners make sense of their electricity options and find plans that fit their lifestyle and budget.
Whether you're a growing family, someone with a home office, or on a fixed income, we'll find a plan that makes sense for your situation.
We work with business owners and operations teams to manage energy costs as a controllable line item rather than an unpredictable expense.
From single storefronts to multi-location franchises, we help businesses take control of their energy expenses.
Not sure if you're getting a good deal? We'll review your current plan and compare it to what's available.
Our goal is to give you clarity, not pressure. If your current plan is solid, we'll tell you.
Don't get rolled into an auto-renewal rate you didn't choose. We track your contract expiration and proactively reach out with options.
We stay with you for the long term, not just the initial sale.
"I'd been on the same variable rate for two years and just assumed that's what electricity cost.
Terry pulled up my last twelve bills, showed me exactly where the summer spikes were coming from,
and had me on a fixed plan in about twenty minutes. First July bill was the lowest I've had since we moved in."
"We run three locations and every renewal used to be a fire drill.
Terry tracks all three contract dates and calls me before they're up, with the numbers already run.
It went from something I dreaded to a ten-minute phone call."
"What sold me was that he told me not to switch.
Looked at what I had, said it was already competitive, and to call him back in eighteen months.
Not many people in this business will leave money on the table to give you a straight answer."
"My husband handled the utilities and after he passed I had no idea what any of it meant.
Terry sat down and went through the bill line by line, no rush, no sales pitch.
He still checks in when my contract's coming due."
"I got rolled into an auto-renewal a few years back and it cost me.
Terry caught mine six weeks out this time, compared what was available, and handled the paperwork.
Having someone actually watching the calendar is worth more than the rate itself."
Ready to take control of your energy costs? Reach out for a free consultation and comparison — no obligation to switch.
"I'd been on the same variable rate for two years and just assumed that's what electricity cost.
Terry pulled up my last twelve bills, showed me exactly where the summer spikes were coming from,
and had me on a fixed plan in about twenty minutes. First July bill was the lowest I've had since we moved in."
"We run three locations and every renewal used to be a fire drill.
Terry tracks all three contract dates and calls me before they're up, with the numbers already run.
It went from something I dreaded to a ten-minute phone call."
"What sold me was that he told me not to switch.
Looked at what I had, said it was already competitive, and to call him back in eighteen months.
Not many people in this business will leave money on the table to give you a straight answer."
"My husband handled the utilities and after he passed I had no idea what any of it meant.
Terry sat down and went through the bill line by line, no rush, no sales pitch.
He still checks in when my contract's coming due."
"I got rolled into an auto-renewal a few years back and it cost me.
Terry caught mine six weeks out this time, compared what was available, and handled the paperwork.
Having someone actually watching the calendar is worth more than the rate itself."